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Salesforce Marketing-Cloud-Administrator Exam Dumps

Salesforce Certified Marketing Cloud Administrator (WI24)

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Total Questions : 164
Update Date : May 20, 2024
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Salesforce Marketing-Cloud-Administrator Sample Questions

Question # 1

Northern Trail Outfitters (NTO) purchased one Sender Authentication Package (SAP) to ensure their branding is on every marketing communication. What would be achieved with SAP? 

A. Image URLS are wrapped with the appropriate brand URL 
B. The out-of-the-box profile center will display NTO branding 
C. A different click domain can be used for each brand 
D. A Dedicated IP is automatically warmed up 



Question # 2

A Marketing Cloud admin is configuring a journey using Path Optimizer. they want to hold back 60% of the contacts until a winner has been selected. Which two settings should be selected before the admin can configure the Holdback percentage? Choose 2 answers 

A. Data Extension entry source 
B. Journey re-entry settings 
C. Run Once schedule type 
D. Winner evaluation 



Question # 3

During discovery, the customer outlines data requirements and the anticipated use of Marketing Cloud with the following criteria: • Customer data will be fully refreshed every night via Import activity from the customer's data warehouse. • Contact records will be augmented by relational data tables via Contact Builder. • The customer data file will contain 5M records with 40+ attributes. • One attribute will house HTML code, 1000 characters max, that will be used to populate Account Access content areas in emails. • A customer ID will be used as the unique identifier for each contact. Which statement differentiates the use of data extensions over lists? 

A. Data extensions allow for add/update Import activity. 
B. Data extensions can store HTML code as an attribute. 
C. Data extensions support Customer ID to be used as Subscriber Key. 
D. Data extensions are necessary for Contact Builder 



Question # 4

The Marketing Cloud admin for Northern Trails Outfitters wants to build an audience with Advertising Studio which mimics the traits of their most valuable customers. Which network(s) support lookalike audiences directly from Advertising Studio? 

A. Facebook and Twitter 
B. Facebook 
C. Google and Facebook 
D. Twitter 



Question # 5

Northern Trail Outfitters wants to have specific permission restrictions applied to all users in a business unit. How should they accomplish this? 

A. A Assign a role to the business unit 
B. Set default permissions with the restrictions on the business unit 
C. Apply a permission set to the business unit 
D. Disable the permissions directly within the business unit 



Question # 6

What does Marketing Cloud authenticate when a user logs in through the user interface? 

A. If the user is assigned a role in the parent business unit 
B. If the user is logging in from a whitelisted IP address
C. If the user is an API User on their record 
D. If the user has login hours enabled on their profile



Question # 7

Northern Trail Outfitters has Imported a file Into All Subscribers. They then received a results file stating admin@example.com could NOT be imported. Which error code would the file contain for this record? 

A. Restricted Values 
B. List Detective 
C. Invalid Email Address
 D. Skipped Records 



Question # 8

As part of their brand guidelines, Northern Trail Outfitters (NTO) uses a custom brand font for all print marketing materials. NTO wants to use their custom brand font in email as well. What is the recommended best practice for font usage in email? 

A. Use a web-safe font for text that closely matches the brand's custom font. 
B. Build an email as one image, with all text saved in the brand font. 
C. Edit an email's HTML to list the custom brand font in the style tag's font-family property. 
D. Build an email using multiple images, with all text saved in the brand font.