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Salesforce Marketing-Cloud-Email-Specialist Exam Dumps

Salesforce Certified Marketing Cloud Email Specialist (WI24)

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Total Questions : 151
Update Date : May 20, 2024
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Salesforce Marketing-Cloud-Email-Specialist Sample Questions

Question # 1

NTO wants to improve open rates. The email tracking team would like each of its campaignto have an engaging firm name, what should the email team setup foreach campaign.

A. Delivery profiles 
B. Sender profile 
C. Profile attributes 
D. send flow 



Question # 2

A marketing associate at Northern Trail Outfitters must create an email campaign for thecompany's new winter offerings. Which method could the associate use to create the emailmessage? (Choose 2)

A. Email Send Wizard 
B. User-initiated email message 
C. Email templates 
D. HTML Paste 



Question # 3

A marketing team wants to send an email to an audience on a weekly basis. The teamreceives multiple files each week that need to be imported and joined to build the targetaudience for the email.Which tool should be used to execute this process?

A. Filter Activity 
B. Data Extract Activity 
C. Automation Studio 
D. Journey Builder 



Question # 4

A marketer wants to usepersonalization strings to create individualized content for anupcoming send. What would the marketer need to know to understand how to usepersonalization strings? (Choose 3)

A. Personalization strings are case sensitive 
B. Personalization strings are noted by two sets of double percent symbols 
C. Personalization strings can appear in the subject line or body of the email 
D. When using subscriber data, the attribute or field should have a default value 
E. Personalization strings are limited to profile attributes 



Question # 5

A marketing team is using two systems to send emails. The team wants to maintainunsubscribe information between both of thesystems. In order to remain compliant, theywould like to update Marketing Cloud subscription status weekly based on unsubscribesfrom the other system.Which solution should they use to maintain subscriber status?

A. Import unsubscribes into a dataextension, then update status with a query. 
B. Create an automation triggered on unsubscribes from the other system. 
C. Create a suppression workflow for the unsubscribed accounts. 
D. Import unsubscribes with the appropriate status into All Subscribers. 



Question # 6

A Marketer developed an email with personalized content based on 5 geographicalregions;Northwest - Static Image; Southwest - Image carouselCentral - No content; Northeast - Static image;Southwest - Coupon;How many dynamic content rules need to be created to accomplish this?

A. 3 
B. 6 
C. 4 
D. 5 



Question # 7

When creating a custom email with the HTML Paste Editor, which feature can be insertedinto the HTML code by using the Insert Tools? (Choose 2)

A. Email Open Tracking 
B. Stored Content Boxes 
C. Link tooltips 
D. Physical Mailing address 



Question # 8

A marketer sends an email to a sendable data extension that contains a Customer_ID fieldwith a numeric data type that relates to the Subscriber Key on the All Subscribers List as aSend Relationship.Which two statements are correct about the emailsend behavior for any subscriber whocurrently does NOT exist on the All Subscribers List?Choose 2 answers

A. The email address and Subscriber Key will be added to the All Subscribers List. 
B. The subscriber will be added to the All Subscribers List witha status of Active. 
C. If the CustomerJD field does not exist on the All Subscribers List, the email send will fail. 
D. The Primary Key and demographic data will be added to the All Subscribers List.