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Adobe AD0-E452 Exam Dumps

Adobe Audience Manager Architect

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Total Questions : 81
Update Date : April 01, 2024
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Adobe AD0-E452 Sample Questions

Question # 1

A client plans to run a media program to target site visitors at a Demand Site Platform (DSP) that has Serverto-Server integration with Audience Manager.The size of audiences within AAM looks appropriate to launch the media program.The audience match rate between Audience Manager and the DSP is lower than expected.Based on Solutions Consultant recommendations, the client enabled the ID Sync with the DSP on the client’s website to increase the match rate.Which Audience Manager call should an architect validate?

A. ...demdex.net/firstevent
B. ...demdex.net/ibs
C. ...demdex.net/event
D. ...demdex.net/dest



Question # 2

A subscription services client has a goal for the new year to decrease customer churn by identifying at-risk customers online and presenting special offers to those customers. If a customer falls into any two of the categories below, the client considers them a high risk of churn:The customer has called into Customer Service 3 or more times within the last 30 days.The customer is within 2 months of the end of their subscription agreement.The customer last left an online rating feedback of 3 or lower based on a 5-point scale.The customer is within the first 30 days of signing up for service.The client would like to use AAM to identify these high-risk churn customers throughout its digital ecosystem.Which option should an architect implement?

A. Segment based on customer CRM call-in/subscription data and Adobe Analytics for ratings data
B. Segment using an onsite media pixel for ratings data and customer CRM call-in/subscription data
C. Segment based on real-time data passed from Adobe Analytics
D. Segment based on first-party data upload from the client’s CRM system



Question # 3

During online data collection, an event call captures geographic location as a key-value pair “dcs_region”:region ID parameter returned in a larger body of JSON data.How are the parameters being passed?

A. Directly to Data Collection Servers using APIs or data collection code
B. Indirectly to Profile Cache Servers using UI controls
C. Indirectly to Data Collection Servers using UI controls
D. Directly to Profile Cache Servers using APIs or data collection code



Question # 4

A client wants to do off-site media suppression across all of a user’s devices for users who have logged in to the mobile app and enabled email notifications. Currently, email notifications can only be enabled through the client’s website in the My Account section.Which Profile Merge rule should the architect select to meet these requirements?

A. Current Authenticated + No Device
B. Last Authenticated + Current Device
C. Current Authenticated + Profile Link
D. No Authenticated + Adobe Co-op